Happi TV

Billie’s New Marketing Campaign Promotes Personal Care Products

Award-winning Razor Starter Kit is featured in tattoo care video on social media.

Personal care brand Billie is no stranger to defying societal expectations when it comes to shaving.
 
The brand is challenging the grooming status quo once again with new campaign spots showing off the unexpected reasons women may choose to shave rather than the societal expectations of shaving, said the company. 
 
For example, in a tattoo-prep video, Billie’s new campaign spots demonstrate just how effective its award-winning Razor Starter Kit is when it comes to achieving smoothness.
 
The campaign videos are also running as paid social ads on YouTube, Roku, Amazon OTT, Social (Facebook, Instagram, TikTok) and Captify. 
 

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